Growing A Digital Mindset in the Lime Industry With An IIoT Platform…
development
of
processes
and
capabilities to provide the best customer
lime production experience and value-
generating solutions with the help of
digitalization.” 2 — Carlo Cella, QualiCal
CEO world, to the industry and to their own
workplace.
First of all, we’ve pursued this goal of being
alternative, innovating our technical
products and our technological perspective.
We have also tried to give a competitive
edge to the company innovating the ways,
the form and the digital and communicative
tools used in the relationship with the
customer. Our Company was born from the
contribution of two people only and has
evolved into a small enterprise of less than
15 people at work. It is really a family
business, yet operating in an international
context. We are much smaller compared to
our competitors that are medium-large
enterprises, with 70 to 140 employers and
part of multinational group such as
ThyssenKrupp, ready to supply turnkey
solutions and having already hundreds of
references from all over the world.
Q UALI C AL AND THE L IME
P RODUCTION E XPERIENCE
The above has been made possible thanks to
my IT skills, now defined as a “digital
mindset”. This mindset allowed me to
approach technology (within QualiCal also)
as an instrument and not simply as the
purpose. The shift from the Industrial Age to
the Digital Age is complete and it’s time for
workplace thinking to catch up 3 .
Based on this assumption, we’ve tried to
establish relationships with our customers
on a personal level. We have never simply
sold a product, even a complex product as it
is a whole plant for the lime production.
We’ve always tried to take care of our
customers’ needs, their technical and
technological requirements. We have tried
to orient ourselves to the customer
experience, realizing and contributing to the
experience of the use of the product, in our
case, the lime production experience.
We will demonstrate how QualiCal became a
case study, creating a new business model
and new opportunities in the existing
demand-asphyxiated market, a concrete
example of how it is possible and fruitful to
transfer the social communication 2.0, the
way of communication and skills that many
people have already gained, more or less
consciously, at an individual level in their
own private life experiences to the business
How were we able to be disruptive?
2
Adrian Booth, Niko Mohr, and Peter Peters, Mckinsey, May 2016 [Online]:
https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/the-digital-utility-new-
opportunities-and-challenges
3
Cate Gutowski, GE DIGITAL,2017 [Online]: https://www.ge.com/digital/blog/8-lessons-leading-digital-age
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March 2018