IIC Journal of Innovation 7th Edition | Page 11

I²M²—The Future of Industrial Internet Monetization Not all Monetization Methods can be assigned to all business models; in practice, groups of possible business models are selected for specific Monetization Methods and expanded by new business models which are only possible with this method as shown in Figure 4. it. In Figure 5, two dark-green arrows show traditional payment paths: The Operational User pays the System Builder upfront one time and the latter pays the Component Builders one time. Figure 5 is an abstract model of the actors. In reality, the relationship is much more complex for a specific industrial system with additional actors, shown in Figure 6. Only Monetization Methods which can be adapted to such complex relationships will have a chance for industry acceptance. A Monetization Method is general if it supports many business models and special if it is designed around one or just a few models, most likely invented specifically for this Method. Figure 5: Schematic Actors Relationship in I²M² (adapted from (IIC-IISF)) 1 Participants Monetized Items Participants are the different actors involved in an industrial system. Figure 5 explains their relationship: An Operational User wants to own or lease a new industrial system (e.g. an oil rig), creating revenue while the system is in operation. The Operational Requirements are converted by the System Builder into a real system compiling many components together into a specific design. The system is finally deployed and the Operational User operates Figure 3 shows another parameter of the I²M² model — the items which are monetized: One item is the System itself which is designed to use many components in a sophisticated way. In an IIoT system, all these components are ideally connected to each other and have access to the Internet. - 10 - March 2018