I²M²—The Future of Industrial Internet Monetization
good example of how the Dynamic
Monetization may provide advantages for
consumers and society:
scanners, providing better health care
and possibly saving lives.
In summary the Dynamic Monetization
Method has some challenges but the
advantages will exceed the risks. And the
software industry has already demonstrated
feasibility of this approach.
Today these machines are typically
sold with a 100% Upfront Cost. The
high payments force operators to use
these machines as much as possible:
CT scans are expensive, and if
performed unnecessarily, contribute
to the rising costs in our health
system.
If machines like this could be delivered
with minimal Upfront Cost and the
Usage Cost paid as a share of each
scan, the operators could scale back
the use of the scanner to only
necessary cases.
The builder of the CT scanner would
likely earn less money per installation,
but due to lower Upfront Cost, more
hospitals could afford newer scanners,
resulting in the same or even higher
income for the supplier.
If CT scanners are more affordable
due to lower Upfront Cost, smaller
hospitals in rural areas would then
have easier access to modern
D YNAMIC M ONETIZATION
C HALLENGES
For the Dynamic Monetization Method itself
there are also many business and technical
challenges which require sophisticated
solutions. Two of these challenges are
described below.
Dynamic Monetization of Aggregates
Aggregates, defined as components that
include sub-components from different
builders, are a challenge for the Usage Cost
payments: Every Component Builder would
receive the individual Usage Cost from the
Operational User, even if the component is
deeply hidden in the aggregate. But the
latter wants to know before he orders such
an aggregate what the sum of Usage Costs
for all the Components of this Aggregate will
Figure 10: Dynamic payment of aggregates
IIC Journal of Innovation
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