IIC Journal of Innovation 4th Edition | Page 37

Neuromarketing – The Art and Science of Marketing and Neurosciences Enabled by IoT Technologies Christopher Arthmann is New Business Creation Lead for NEC’s Innovation Division. I-Ping Li is an innovation and technology evangelist, and a seasoned technology strategy and delivery practice leader at Deloitte Consulting. I-Ping and Chris serve as the Industrial Internet Consortium Retail Operations Task Group Co- Chairs. You can follow them on twitter @nec_iot and @ipingli respectively.  Return to beginning of this article  Return to Table of Contents 36 June 2016