IIC Journal of Innovation 2nd Edition | Page 46

The Emerging IIC Verticals Taxonomy Landscape 4.1 Verticals Taxonomy Landscape Sector Verticals academia & research higher education, research agriculture farming, ranching, fishing, weather building building/construction, smart home, office, building security, building maintenance business services Business consulting, business process management, marketing services, product lifecycle management, engineering product development and testing, media consumer & home consumer products, home products, cooking (commercial), entertainment, phone & network services, sporting events, travel, tourism defense/aerospace defense, military, aerospace energy energy, utilities, mining, oil and gas, smart grid finance & banking banking, commerce, financing healthcare connected medical devices, hospitals, medical offices, pharmacies, medical therapy, home healthcare, disease diagnosis, continuous patient monitoring, clinical trials, assisted care, dentistry IT & networks communications, media, services, software, computers, networks, asset management, security, development tools, testing tools manufacturing factory, industrial automation, smart products public sector education, environment, water, transportation, waste management, civil administration public security & public safety public safety, public security, surveillance, disaster prevention. Law enforcement/police, fire, emergency and crisis response, and military. retail big-box, online, brick and mortar, hospitality, food & beverage distribution transportation mobility, transportation, public transportation, vehicle, traffic infrastructure, logistics, freight management, pipelines, shipping, aeronautics Table 1: Verticals Taxonomy Landscape Sectors and Example Verticals IIC Journal of Innovation - 45 -