IIC Journal of Innovation 2nd Edition | Página 20
The Internet of Things in Retail:
Redefining Brick and Mortar Stores
By Geeta Rohra
Managing Consultant, IoT Practice
Tata Consultancy Services
geeta.rohra@tcs.com
IIC Journal of Innovation
- 19 -
IIC Journal of Innovation 2nd Edition | Página 19
IIC Journal of Innovation 2nd Edition | Página 21
Joomag
is a leading digital publishing and content experience platform that helps businesses
create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs,
digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
Joomag
enables marketers, publishers, and non-creatives to produce professional, interactive
content at scale.
The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and
enabling re-engagement through targeted campaigns and personalized content recommendations,
Joomag
helps businesses increase reader engagement and drive higher conversion rates.