So, you think you have an AI strategy? Think again.
Figure 4: Evolution from Human Control/Ownership to Autonomous Rideshare
10
As context, for the past 100 years, the typical
business
model
for
automobile
manufacturers assumed people sought to
own and control their vehicles. More
recently, this dynamic has changed through
the adoption of ridesharing. Uber and Lyft
are current examples of rideshare
companies investing in making ridesharing a
mainstream mode of transportation. In
Figure 5, a study by UC-Davis and
Bloomberg 10 described the rapid adoption of
rideshare is displacing other means of public
and private transportation.
Dimension 1 – Type of Contract: This
represents the type of contract that
exists between the rider/driver and
the vehicle; i.e., person is being
transported by a vehicle they own or
in one that is being used for
ridesharing;
Dimension 2 – Type of Control: This
represents the type of control for
driving the vehicle; i.e., a human is in
control of driving the vehicle or an
autonomous system is in control of
driving the vehicle;
https://www.bloomberg.com/news/articles/2018-02-13/self-driving-cars-will-kill-things-you-love-and-a-few-you-hate
IIC Journal of Innovation
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