IIC 2017 Year in Review IIC_YearInReview_2017 | Page 11

Marketing:
Innovative and Effective Strategies
MARKETING FAST FACTS
Increase member brand exposure:
Webinars Social Media Support
Case Studies Blog Posts
White Papers
Expand the reach of your corporate PR
Exhibit at major industry events at low cost-of-entry
Establish credibility as thought leaders
Secure speaking spots at global industry events
Publish individually and collaboratively
Capitalize on bi-lateral liaison relationships
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