iHemp Magazine iHemp - Issue 8 - Sep 2019 | Page 12

CBD infused honey? One of many cannabis products that won't get you high and weirdly, you cannot taste the difference. CBD Infused Food/Beverage in NZ? I f you’ve been to the United States lately, then you have probably heard about an all-new food category and ingredient called 'CBD' that’s being added into a variety of food and drink products. The reason it's so popular is CBD, short for cannabidiol, is a powerful ingredient that offers plenty of positive health effects to all mammals. CBD is one of the many cannabinoids, that are found in the hemp/ cannabis plant. CBD is not psychoactive, so it won’t get you high if you ingest it. CBD is a super-functional-food ingredient capable of delivering powerful and profound health benefits. And, we are seeing a renaissance for natural whole foods and medicines. Let's hope that it's not long before we see CBD-infused food and beverages available in New Zealand. In the United States, the beverage categories that have their own line of CBD drinks are • Wine, • Soda, • Coffee, • Water, and • Tea. 12 These CBD-infused drink types come in a wide variety of flavours that make the entire drinking experience as awesome as it can be. For example: Cannaki, one of the country’s most popular CBD drink producers, boasts a line of flavoured water and sparkling water that contain cannabidiol, with awesome flavours that include Coconut Mojito, Berry Blast, and Tropical Punch. The many different flavour choices, the unique combination of ingredients, and the healthfulness that comes with CBD are all guaranteed to deliver a wonderful drinking experience to consumers. This all new beverage category, if you can call it that, possesses the outstanding combination of healthiness and deliciousness. Unfortunately your government won't allow importation of this category and it's up to you bring your influence to bear, to change that. q CBD infused Food/Cosmetics: Driven by consumer demand C BD products have become increasingly popular in recent years, as more and more producers market CBD as the new “it” drug for the health and wellness set. CBD (cannabidiol) is touted as a pain reliever and a treatment for anxiety, among other potential applications. 2018 consumer sales of CBD products topped $350 million in the United states, more than triple the amount sold in 2014, and various estimates predict: The market could reach $2 billion within the next one to three years. Can you get CBD in New Zealand? CBD status in New Zealand is "Prescription Only" however, if we were to follow other countries like the US, it could become a prolific food additive. What does CBD do? CBD is already commonly used to relieve some symptoms of anxiety, including insomnia, and there have been some studies that show it to be effective in those cases. Other studies have shown that CBD could have anti-inflammatory properties, and many CBD products are marketed for relieving chronic pain, such as arthritis. Multiple studies have found CBD to be an effective treatment for seizures, and there are various CBD products that are used by patients with epilepsy. However, major health agencies like the U.S. Food and Drug Administration, National Institutes of Health and the World Health Organization have all stated in recent years that additional CBD testing and research is necessary... 13