eDM
While traditional DM response rates
continue to outperform their digital
counterparts, electronic mediums can
prove more cost-effective, generating
a higher ROI than both DM and
telemarketing.1
No matter what your campaign budget, iGroup can
help you access electronic channels to get your
message out there.
The real value of eDM lies in the ability to very closely
measure responses and click-throughs to continuously
improve the performance of your campaigns.
Get to know your supporters and prospects and
communicate with them on a personal level to enhance
relevance.
1
5
‘Response Rate 2012 Report’, DMA (2012)