iGroup Australia December 2013 | Page 4

DM Did you know that, on average, relevant messages can deliver over four times the response of static, same-to-all messaging.1 Our digital colour printing solutions allow you to use what you already know about your current and future prospects to drive engagement. We offer the full suite of DM solutions including plastic wrap, custom die cuts, post-it-note attachments, interactivity through the use of pull-outs, scratch off reveal panels and perforated window reveals, self-mailer formats, specialty ?nishes and innovative personalisation opportunities including personalised magnets and personalised booklets like the one you’re reading now. 1 3 ‘2012 Response Rate Report’, PODi (2012)