IGNYTE Magazine Issue 06 | Page 27

we are

On a more personal note, governments and business have a crucial responsibility, but we in our consumer capacity have a vital role to play too. My intention is not being a party pooper. Still, the lifestyle of abundance of us rich countries happens at the expense of the labour rights of millions of workers in developing countries, animal welfare and the degradation of our most precious natural ecosystems. Do not waste food, buy only what you are going to cook, and eat seasonally. Buy fewer items of clothing and be more creative matching them. Try to use public transportation and buy your electricity from certified green providers.

Former UN Secretary-General Ban Ki-moon was absolutely right when he pronounced his now-iconic statement of ‘there is no plan B, because there is no planet B’, meaning that we are together in this. It is time we start honouring our beautiful global home and make sustainable business models, practices and lifestyles a reality for all, leaving no one behind.

Fernando López del Prado

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