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At this year’s annual meeting, we stumbled upon a new form of slow travel. Long Run founder Jochen Zeitz commented, “We have to move away from this ‘island-hopping’ approach to travel and spend longer in each destination.” Long haul, bucket-list trips have traditionally packed in as much as possible. Often itineraries mean that guests spend little more than two nights in each lodge or destination, leaving no time or space to develop a connection or have a transformative experience. Ultimately, we cannot fulfil our potential for responsible travel unless we slow down and stop ticking off bucket-list stops.
To do this, we need operators, agents and designers to sell slower, more meaningful travel experiences. This is one way we will be working with our new Travel Partner category in 2021.
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