Lonely Whale has partnered with Point Break Foundation and creative agency Young Hero to launch Question How You Hydrate, a new movement that empowers consumers to choose and champion sustainable alternatives to single-use plastic water bottles.
Like plastic straws, the world’s consumption of plastic water bottles is a growing problem: 500 billion plastic bottles are used around the globe annually, according to market research group Euromonitor.
The social media challenge #HydrateLike is being launched in conjunction with Question How You Hydrate and asks individuals, organizations, and brands to pledge their commitment to remove single-use plastic water bottles from their daily routines and replace them with sustainable alternatives, such as reusable bottles, household cups, or aluminum cans.
To pledge to #HydrateLike and for more information on question How You Hydrate, visit:
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