IGNITE Feb 2014 | Page 36

Top 12 trends showing off what is on the minds of customers, and what is expected to be important for 2014 and beyond

Mobile BYOD – Bring your own Device, being mobile at work stays a top trend. Supporting a connecting workforce through Mobile/BYOD makes organizations attractive to (new) employees and aims to increase work experience and productivity.

Smart TV – The ultimate media device: Interactive, HD and social, raising questions such as who is in control of the content. Integration of Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and these television sets/set-top boxes.

Cloud Services – The business promise of Cloud Computing is simple: Worry-free IT. Current and expected adoption is enormous. New ways of software design are appearing and there will be great improvements in Cloud disaster recovery. In addition, real time analytics and Big Data will strengthen Cloud usage and storage of data.

Top 12

Augmented Reality – Overlaying the physical world with a digital layer is changing the interaction between people, objects and information. Compare it to living your life inside Facebook.

Big Data – Big Data shows the hidden patterns in all sorts of data, helps predict behavior and enables predictive simulations. Big Data will improve customer insight, help you target customers and track sentiments online.

Jericho Style Security – Securing the data, not the device, is a continuing security trend which brings a more granular and flexible security approach.

Privacy Enhancing Technologies – Technology can be used to turn privacy into a differentiating selling point. Big Data and other intrusive technologies require making Privacy a fundamental principle when designing new solutions.