iGB-Pentasia_Salary-Survey-2021 | Page 5

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£ 58k

Average pay for someone working in analytics and data

12 %

Increase in median gaming salary over the past year

£ 140k

Typical MD / C-suite renumeration in 2021

26 %

Wage growth enjoyed by those in account management
Salary by department 2018-2021
140,000
120,000
2018-19 2019-20 2020-21
100,000
Salary (£)
80,000
60,000
40,000
20,000
0
Analytics & data
Compliance , legal & fraud
Customer services
Design & tech
Finance & operations
Marketing
MD & C-suite
Product & project
Sales & account management
All
Salary by department 2018-2021
2018-19
CHANGE
2019-20
CHANGE
2020-21
CHANGE
ANALYTICS & DATA
£ 47,000
-12%
£ 50,000
7 %
£ 58,000
16 %
COMPLIANCE , LEGAL & FRAUD
£ 54,000
10 %
£ 53,000
-2%
£ 66,000
26 %
CUSTOMER SERVICES
£ 27,000
-16%
£ 30,000
11 %
£ 32,000
9 %
FINANCE & OPERATIONS
£ 57,000
3 %
£ 59,000
3 %
£ 68,000
16 %
MARKETING
£ 54,000
6 %
£ 50,000
-8%
£ 54,000
8 %
MD & C-SUITE
£ 128,000
6 %
£ 130,000
2 %
£ 140,000
7 %
PRODUCT & PROJECT
£ 72,000
7 %
£ 70,000
-3%
£ 75,000
7 %
SALES & ACCOUNT MANAGEMENT
£ 71,000
26 %
£ 60,000
-16%
£ 75,000
26 %
TECH & DESIGN
£ 54,000
10 %
£ 57,000
5 %
£ 64,000
12 %
GRAND TOTAL
£ 59,000
8 %
£ 58,000
-1%
£ 65,000
12 %
Source : Salary data compiled exclusively by Pentasia , based on advertised , offered and placed rates
still requesting greater clarity and commitment upfront . Employers who are making clear commitments to flexible working are enjoying better retention rates . They ’ re also finding it easier to recruit , particularly by accommodating those with childcare responsibilities .
Encouragingly , there are now also signs of longer-term solutions to the talent shortage . ‘ People-focused ’ leaders are among the hottest hires of 2021 ; employers understand the need to create cultures people want to work in . Companies are also increasingly committed to developing future talent , supporting graduate entry schemes and professional training .
In today ’ s highly pressurised talent market , it ’ s arguably only these kinds of long-term strategies that will win in the end .
IN ASSOCIATION WITH PENTASIA