07
DIVERSITY MATTERS
“ Diversity has been proven time and again as a wise business choice ”
KERRY GILLITT , PRINCIPAL CONSULTANT – LEGAL AND COMPLIANCE
AN URGENT ISSUE FOR IGAMING
Igaming has a significant gender diversity problem . Across the industry , just 27 % of executives are female , with that rate falling to just 15 % at C-level . The gender pay gap further exacerbates the problem ; female staff are routinely paid less than their male counterparts .
Achieving greater gender diversity within gaming matters . Why ? Well , diverse organisations – and this includes minorities of all kinds – make better decisions and drive stronger business outcomes . Diversity has been proven time and again as a wise business choice .
Gaming ’ s customer base is also far more balanced than its workforce . According to a YouGov poll , 33 % of men and 24 % of women in the UK placed a bet last year . Increasing the number of female executives and leaders would improve representation and , surely , deliver better services for this critical demographic .
Pentasia believes strongly that the gender diversity issue within igaming deserves attention . We ’ re committed to doing something about it and are always open to connecting with ambitious organisations ready to make a change . Kerry Gillitt
27 %
Percentage of female executives in igaming Source : Pentasia
15 %
Percentage of female C-level executives in igaming Source : Pentasia
24 %
Percentage of UK women who placed a bet in 2021 Source : YouGov
IN ASSOCIATION WITH PENTASIA