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“ With no limit on the number of operators that can receive licences , and an exciting new market of users to connect with , it ’ s an ideal time to be an affiliate with a presence in Ontario ” as more operators are moving into the space , offering them multiple ways to pursue new partnerships – and significant revenue opportunities – as a result .
PRECAUTIONS AROUND PROMOTION As with any new market that opens up , it ’ s vital to understand the regulations that have been put into place to avoid any unnecessary issues . Neither operators nor affiliates can market in the same way that they might just a few miles south in Michigan .
While Ontario allows for the promotion of igaming products , according to the AGCO , “ advertising and marketing materials that communicate gambling inducements , bonuses and credits are prohibited , except on an operator ’ s gaming site and through direct advertising and marketing , after receiving active player consent .” There are other rules as well , but this presents a significant challenge compared with the market in New York , for example , where operators and affiliates can promote this type of offer .
There have already been a couple of instances of the AGCO handing out fines for alleged advertising and inducement infractions . Fines of more than CA $ 30,000 have been imposed on several brands already .
Another large difference in Ontario is that the operators assume liability when it comes to advertising , so they need to ensure that affiliates are creating marketing materials within the guidelines presented by the AGCO . Anton Hedlund , account manager at Compary , an affiliate that ’ s moved into Ontario to help players make smarter decisions through data , has first-hand experience of how this differentiation affects both affiliates and operators . “ We haven ’ t seen complaints from
October 2022