iGB North America magazine IGBNA Aug/Sep | Page 64

Data Center

NATIONAL AND STATE
ONLINE GAMBLING TRAFFIC
Competitive intelligence services company, Experian Hitwise, provides data on
the top visited gambling sites ranked by Internet traffic for the entire US and by
state, based upon a sample of 10 million Internet users. The data does not include
mobile traffic.
Most Popular Websites in Gambling ranked by Visits Share
Month of
June 2015

Websites

Total
Visits

Visits
Share

Rank
Jan 15

Rank
Dec 14

Rank
Nov 14

King.com

23,398,747

8.31%

1

1

1

PCHLotto

14,688,629

5.22%

2

2

4

California Lottery

8,326,368

2.96%

5

8

6

NY Lottery

7,795,689

2.77%

7

7

7

www.draftkings.com

6,949,683

2.47%

6

4

3

Texas Lottery Commission

6,891,130

2.45%

10

9

12

Fanduel.com

6,866,869

2.44%

3

3

9

Pennsylvania Lottery

6,803,926

2.42%

13

11

11

Florida Lottery

6,670,273

2.37%

12

10

8

Bovada.lv

6,559,481

2.33%

4

5

2

Source: Experian Marketing Services Hitwise

Most Popular Gambling Websites Ranked
by Visits from Illinois – 4 Rolling Weeks
Ending July 18, 2015
Websites

Illinois Lottery
King.com

Segmented

Most Popular Gambling Websites Ranked
by Visits from Massachusetts – 4 Rolling
Weeks Ending July 18, 2015

Visits

Segmented
Rate

22.15%

69.07%

Massachusetts State

3.92%

Lottery Commission

6.98%

Websites

Segmented

Segmented

Visits

Rate

40.38%

72.52%

6.00%

2.10%

Most Popular Gambling Websites Ranked
by Visits from California – 4 Rolling
Weeks Ending July 18, 2015
Websites

Segmented Visits

California Lottery

26.24%

85.71%

King.com

6.58%

9.02%

Segmented
Rate

PCHLotto

5.46%

4.50%

King.com

PCHLotto

4.69%

9.42%

Lottery Post

3.19%

6.44%

www.draftkings.com

4.13%

4.52%

Harrah's Casino Hotels

3.25%

19.69%

Bovada.lv

2.86%

6.06%

PCHLotto

3.04%

1.56%

Bovada.lv

3.22%

16.67%

www.draftkings.com

2.68%

4.70%

FoxWoods Resort Casino

2.64%

30.53%

www.draftkings.com

2.51%

10.73%

Illinois Lottery Online

2.53%

73.90%

Fanduel.com

2.40%

3.00%

Double Down Casino

1.87%

9.74%

Harrah's Casino Hotels

2.47%

6.14%

Mega Millions

2.08%

2.89%

Fanduel.com

1.81%

8.85%

Fanduel.com

2.35%

4.72%

Covers

1.87%

5.19%

Mega Millions

1.78%

9.66%

Mega Millions

2.00%

4.46%

Powerball

1.62%

2.15%

TVG

1.68%

30.27%

Double Down Casino

1.52%

2.02%

Source: Experian Marketing Services Hitwise

Source: Experian Marketing Services Hitwise

Source: Experian Marketing Services Hitwise

64 | iGamingBusiness North America | Issue 20 | August/September 2015