iGB North America magazine IGBNA Aug/Sep | Page 34

Lottery Focus 2015

THINKING MOBILE-FIRST FOR LOTTERY
Mark Gibson, Business Development Manager – mkodo, looks at why mobile is
now critical enough to be “first”.

Mobile should augment and complement the
retail channel, as should desktop.

Just a couple of years ago, this question would
have been framed very differently - it would
have been much more about the ‘if’ not the
‘why’ of mobile.
The shift in player engagement patterns
towards mobile devices continues at
breakneck speed across all sectors. More
customers now have mobile devices than
desktops. People spend more time on
mobile apps than browsing the internet
on a d