iGB Media Pack 2024 | Page 5

2 . Audience demographics

iGaming Business audience

19.4 % Supplier / vendor

33.5 %

Operator
CONNECT ENGAGE INFLUENCE CONVERT

2.7 %

Financial institution / investor

12.0 %

Affiliate

9.2 %

Consultancy / broker

12.8 % Other

6 %

Regulator / government department

4.4 %

Media / association