iGB Media Pack 2024 | Page 22

Benefits
Details
How is email retargeting different ?

Email retargeting

Influence potential buyers by advertising directly on our industry-leading products and publications

Benefits
• Engage with igaming operators that attend ICE , or interact with ICE and iGB website visitors
• Specifically target operators by geo / segmentation or markets / interests and more
• Advertise to previous or current ICE gaming operators that registered for ICE London
• Ensure your visibility to our Tier 1 audience as they consume their content
• Be seen as a leader in the field with the most trusted brand in the marketplace
• 10x higher CTR than traditional website banners
Details
• Post-event email mapping keeping the always-on campaign live all year
• Delivering follow ads on their online journey
• You can update and change your campaign messaging
• Show promotions , new product launches , technical demonstrations , brand awareness or product development news
How is email retargeting different ?
• We feed a pre-created list of email addresses into our retargeting platform and this then finds their cookie data and sends them the ad
• This means we aren ’ t just targeting people who have visited one of our websites but a person who has registered for one of our shows – so we already know lots of information about them e . g . their company name , job title , gaming vertical , buying power
• We can curate an email list specifically for you , so your ads are only hitting your target audience

50,000 impressions over 3 months £ 6,400

100,000 impressions over 3-6 months £ 9,300

CONNECT ENGAGE INFLUENCE CONVERT

200,000 impressions over 12 months £ 15,000