Affiliate Management Software
Income Access
Complete Digital
Marketing Solution
W
ith innovative, industry-leading
software, Income Access gives
iGaming operators the power to
transcend mere management,
seamlessly connecting operators and affiliates.
This data-driven approach provides in-depth
analytics and business intelligence on acquisition
channels, maximising profitability and reach.
Intuitive and fully customisable, the Income
Access software solution is designed to adapt to
the changing needs of partners and the industry
as a whole. Accompanying training helps clients
leverage the software to its full potential in
managing their business and increasing ROI.
The Income Access software allows users to
track and analyse multiple marketing channels,
including: affiliates, online, media, print, offline,
SEO and PPC. Reports can be generated for a
wide variety of verticals, including: casino,
poker, sports book, bingo, skill games,
mobile, lottery and forex. Additionally, with a
multilingual interface for localised marketing
strategies and the ability to setup geo-targeted
creative for international markets, partners
are able to expand their reach and tailor their
marketing efforts to directly respond to the
unique needs of the market.
In today’s fast-paced iGaming industry,
the intelligent application of information is
fundamental to sustainable success and
24 | Marketplace 2014/15
Income Access’ unparalleled tracking and
analytical capabilities provide data at both
customer and campaign levels. This in-depth
information is vital for making strategic
business decisions, enabling the most efficient
allocation of marketing resources, and boosting
profitability and exposure.
Similarly, Income Access’ ad serving tool
provides operators with valuable insight and
direction regarding campaign management,
strategic targ eting and display, channel
attribution and ROI. With access to this
information iGaming operators will be able to
evaluate conversion paths and optimise their
marketing strategies accordingly.
Maintaining pace with global industry
trends and consumer behaviour, Income
Access also pushed forward with the
development of a mobile software development
kit (SDK) to expand the current solution to
support mobile app activity and complement the
software’s ad serving functionality and enhanced
tracking for online and offline campaigns. This
development was spearheaded by a reaction to
market changes and dependencies on mobile
devices, allowing partners to fully capitalize on
the popularity of mobile gaming.
Income Access’ ad serving tool (enabling
customers to be attributed to individual
channels, campaigns and creative), mobile SDK