Sports Betting
Betradar’s Retail Live Channel – it’s the first time ever
that a product combines live statistics, live odds and most
importantly live pictures of sports events worldwide.
Betradar’s Virtual Gaming products are the ideal
complement to any product portfolio, allowing bookmakers
the opportunity to tap into new revenue streams.
games and will further expand this figure to over
150,000 events during 2015. Providing odds on
as many markets as possible comes as part of
the challenge to visualise in-play offerings in a
user-friendly way. Betradar’s content solutions
cater for exactly this need and provide customers
with truly innovative and entertaining front-end
visualisation tools.
The latest trend has been steering towards
automation of live betting operations.
Sophisticated live trading tools, such as Betradar’s
BetPal, enable a single trader to manage multiple
matches simultaneously. Using Betradar’s
mathematical odds models and incorporating a
comprehensive alert system, BetPal completely
automates the live trading operation. This
technology is just as forward-looking as Betradar’s
state-of-the-art live odds monitoring tool,
which can help bookmakers to watch and track
the progress of multiple sports and matches
simultaneously as their odds change in real
time. These products can, however, only been
seen as one step on route to an automation level
achieved by Managed Trading Services provided
by Betradar. The Managed Trading Services allow
bookmakers to completely outsource their trading.
Furthermore, the development of new betting
methods and experiences is a key priority of the
business. Punters are looking for fast-paced live
betting action, which provide many opportunities
to bet. Game concepts that keep punters glued
to the action, such as Betradar’s new Soccer
Roulette, enable online sportsbooks to offer a
new live betting experience in an innovative
and playful way. This also serves to address new
target groups such as online casino players.
Additionally, bookmakers must constantly look
for new ways to offer their clients additional
betting opportunities around the clock. Therefore,
Betradar supplies its clients with entertaining and
revenue-driving gaming solutions, whatever the
platform. The portfolio contains a growing range
of pioneering Live Sports as well as innovative
Virtual Sports betting solutions that bring a new
level of user experience to any online, mobile and
retails offering.
Finally, the launch of Betradar’s new Retail Live
Channel represents another key milestone in the
execution of the company’s strategy of becoming
the unique “one-stop-shop” provider, offering
a diverse portfolio of sports data products for
you and your clients. Thanks to an international
media rights portfolio, the live channel serves live
pictures from around the world all day long and
combines live statistics, live odds and live moving
images on one single screen.
Contact:
For more information, please visit www.
betradar.com or contact us today: sales@
betradar.com
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