(2019E)
1%
MOBILE
Fig 3: Global mobile 1%
gross
win DASHBOARD
- regional split
6%
(2019E)
Global Mobile Gross
Win: Regional Split
(2019e)
Europe remains by far the largest
mobile market, with Asia and
the Middle East the only other
geographic segment to account
for more than 10%. While much
has been made of mobile’s
potential in the US, North
America only provided for
an estimated 7% of global
gross win in 2019
● Asia/Middle East
● North America
● Oceania
● LatAm/Caribbean
● Africa
Europe
7%
6%
7%
28%
1%
1%
57%
57%
28%
Asia/Middle East
North America
Oceania
LatAm/Caribbean
Fig 4: Global mobile gross win by product (20
Europe
Asia/Middle East
North America
7%
Oceania
LatAm/Caribbean
Fig 4: Global mobile gross win by product (20
Global Mobile Gross
Win by Product (2019e)
More than two-thirds of mobile
gross win comes from betting,
with gaming making up the bulk
of the rest. Lottery lags behind,
accounting for just 7% of the
channel’s gross win
● Betting
● Gaming
● Lotteries
26%
7%
26%
67%
67%
H2 Gambling Capital is the gambling industry’s leading consulting, market intelligence and data team. The company
has a track record of 15 years focused on the global gambling industry, where its projections have been influential in
shaping legislators’ and investors’ views of the gambling sector across the globe.
Betting
Gaming
Lotteries
N.B. Due to the use of the current exchange rate (updated at the end of each quarter) historical da
slightly each quarter.
MARKETPLACE 2020
Betting
Gaming
Lotteries
27