iGB Marketplace Directory iGB Marketplace 2019 | Page 61

eSPORTS SOLUTIONS predicting system used by hundreds of iGaming professionals and organizations worldwide. The eSports betting suite of UltraPlay collected 5 awards in 2018 including the Best B2B digital product solution from G2E Asia for ODDS.GG. ODDS.gg can power your sportsbook with unprecedented number of games, pre-match and live odds. 25+ Games, 3000+ eSports events per month, 1500+ LIVE eSports events, 200+ markets in one feed – this is the revolutionary eSports match- predicting system ODDS.GG. 2018 BEST OVERALL ESPORTS BETTING SOLUTIONS PROVIDER Because of our extensive involvement in eSports for the past years, we managed to gather valuable insights in eSports trading and odds provision. 1. Completely new audience – the Millennials Requires a totally new approach to communication and engagement. ● Rarely do we see cross-sale between eSports and other sports. Latest data shows that many sportsbooks need to answer properly to the eSports fans’ expectations not only with coverage but also with on-site features, promotions, etc. ● 2. Risk management and trading is key for success In eSports there are changes in the game rules and mechanics every few months. This requires a deep understanding from the traders about the ins and outs of the game in order to stay on top. UltraPlay traders have between 5000 and 10000 hours watching and analyzing the eSports events, players and tournaments specifi cs. ● Knowledge about the players to prevent abusive behavior. 3. Wide coverage is a must Even though the top 3 eSports titles are responsible for more than 60% of the betting volume, extensive coverage is vital. With UltraPlay’s covering more than 25 titles as well as 3000+ events a month, it’s easy to attract a broader eSports audience to the betting brands. ● When enough game titles and live markets are present, volumes go high. Very much like in regular sports, live betting is responsible for more than 60% of the overall volume. UltraPlay covers more than 1500 live eSports events montly offering 200+ markets players can bet on. ● Perfect match: crypto betting on eSports Going beyond the eSports hype, we cannot miss the cryptocurrency impact over the iGaming industry. Experts say that altcoins will be more used in the betting brands in the following years. For example, 55% of the Millennial video gamers own cryptocurrency. With our combined experience in eSports betting and crypto, we have seen crucial similarities between eSports and crypto fans as well as bettors. Both are young and tech-savvy with a passion for innovative concepts and disruptive solutions that can ease their daily lives. So that UltraPlay has been amongst the crypto pioneers with an early Bitcoin adoption as a wagering method back in 2012. Now, the company offers the #1 crypto payment gateway with over 50 cryptocurrencies (and growing) for wagering. ● Contact details: 159 Tzar Boris III Blvd., Floor 13, 1618, Sofi a, Bulgaria E: [email protected] Mob: +359 893 689 999 www.ultraplay.co Sponsored by MARKETPLACE 2019 61