iGB Marketplace Directory iGB Marketplace 2019 | Page 55

CONSULTING brands with plans to expand into new verticals or enter new markets can look to Income Access to scope, assess and evaluate such opportunities, while also developing a strategy and roadmap to facilitate their entry into these new spaces. In conjunction with its marketing strategy development and implementation, the marketing team at Income Access leverages its multi-channel tracking, reporting and analytics platform to measure marketing campaign performance and identify optimal areas of spend. The technology offers a post-impression Ad Serving tool, which allows for customised campaign set-up, the development of landing page strategies as well as in-depth attribution reporting. With rising smart phone and tablet penetration and the accompanying growth of mobile gaming, Income Access has also developed its own proprietary software development kit (SDK). The SDK has integrated with leading third-party solutions to provide the same level of in-depth reporting and transparency for native app-tracking as the company does for the web. Income Access offers brands a dedicated team of marketing consultants with strong experience in a diverse range of digital marketing disciplines as well as the gaming space. With a team that is highly professional, personable, results-driven and committed to building enduring relationships, Income Access is well-suited to support organisations in the development and implementation of their digital marketing strategies. Following its acquisition by Paysafe Group in 2016, Income Access remains focused on the needs of today, while proactively looking to the future of both online marketing and the broader tech space to anticipate trends and prepare for the long-term needs of its partners. Understanding that succeeding is as much about people as it is about the product, Income Access also provides mentorships and guidance with regards to industry best practices, media relations and PR, reputation management and customer profi ling. Contact details: T: +1 514 849 8595 E: [email protected] www.incomeaccess.com Sponsored by MARKETPLACE 2019 55