iGB Marketplace Directory iGB Marketplace 2019 | Page 52

CONSULTING CATEGORY SPONSOR Paysafe Group’s Income Access is a recognised leader in the iGaming industry and has developed a unique expertise in digital marketing for online gambling brands as well as the land-based casino industry over a history spanning more than 15 years. The marketing team at Income Access provides strategy and implementation support across multiple acquisition channels. These include: affiliate programme management, media buying (both traditional and programmatic), search engine marketing (SEM, both paid and organic), content marketing, social media marketing, app store optimisation (ASO) and web design. Income Access increasingly supports newly-launched operators in both land-based casino and digital environments by strategically evaluating their digital presence and identifying opportunities within their competitive spaces. Strategies are put in place to increase customer retention and brand engagement, as well as grow customer databases through targeted acquisition marketing. Contact details: T: +1 514 849 8595 E: [email protected] incomeaccess.com 52 MARKETPLACE 2019 Sponsored by