AFFILIATE MANAGEMENT SOFTWARE
Income Access Software:
The Next Destination
for iGaming Operators’
Affi liate Strategies
Paysafe Group’s Income Access provides iGaming and online lottery
operators as well as fi nancial trading brokers in all markets with the
industry’s leading marketing and analytics solution, equipped with a
post-impression ad serving capability and mobile app-tracking.
Since 2002, the Income Access software platform
has proven instrumental in optimising marketing
campaigns for leading gaming brands operating in
every major vertical. The company is now partnered
with over gaming 250 companies and more than
300 brands across over 50 global markets.
Although the iGaming industry remains Income
Access’ core focus, the company increasingly
supports forex and fi nancial trading brokers.
Income Access has also always been at the
vanguard of emerging markets, and the company
continues to play a key marketing and technology
role in sub-Saharan Africa and the regulated US
iGaming and state iLottery space, as these markets
have evolved in 2018 and into 2019.
Intuitive, fl exible and fully customisable, the
Income Access software platform is designed
to provide gaming, lottery and fi nancial trading
businesses with in-depth analytics and business
intelligence related to their online, mobile and
offl ine marketing efforts. Businesses operating in
multiple jurisdictions and markets, and which work
in an array of verticals and which oversee a range
of products, can easily segment their creatives,
reporting and compensation deals. With an
enhanced commissions module that is constantly
40
MARKETPLACE 2019
Sponsored by
evolving, more than 30 reports, and multiple pay-out
methods, the Income Access software platform
meets the needs of any iGaming, online lottery or
fi nancial trading business.
Accompanying the technology is a team of
experienced merchant service managers that
provide Income Access partners’ teams with in-
depth training and dedicated, personalised support
as well as advice on affi liate marketing programme
development, management and optimisation.
This allows the company’s clients to leverage the
software to its full potential by easily managing their
marketing efforts and optimising marketing ROI
and maximising their overall customer acquisition.
The Income Access software platform also
provides iGaming operators and fi nancial trading
brokers with the ability to track and analyse multiple
marketing channels. These include the affi liate
marketing channel, organic search (search engine
optimisation, or SEO), paid search (pay-per-click
advertising, or PPC), mobile in-app, email marketing
campaigns, media buy deals, print advertising and
other offl ine marketing channels.
Gaming verticals currently using the Income
Access software to track and optimise their
acquisition of players include the following: online