AFFILIATE MANAGEMENT SOFTWARE
The Income Access platform provides the ability
to track and analyse multiple marketing channels.
These include the affiliate channel, organic search
(SEO), paid search (PPC), mobile in-app, email
marketing campaigns, media deals, print advertising
and other offline channels. Verticals currently using
the Income Access software to track and optimise
their acquisition of players include: casino, poker,
sportsbook, fantasy sports, online horse-race
wagering, bingo, skill games, social casino, mobile
brands, lotteries, binary options and forex.
The Income Access post-impression Ad Serving
tool provides operators with valuable insight
and direction regarding campaign management,
strategic targeting and display, channel attribution
and ROI. With access to this information, iGaming
operators are able to evaluate post-view conversion
paths and optimise their marketing strategies
accordingly.
Maintaining pace with global industry trends
and consumer behaviour, Income Access has
been quick to respond to the rapid increase in
mobile penetration over the last few years and
mobile gaming’s rising importance. Income
Access offers operators native app-tracking for
both iOS and Android through its proprietary
software development kit (SDK) and integration
with third-party platforms. Its app-tracking solution
allows operators and affiliates to gain transparency
on the performance of marketing campaigns
with native apps.
Alongside the technology is Income Access’
long-standing iGaming affiliate network, with over
25,000 iGaming affiliates across all major verticals.
Operators have the ability to join the Income
Access Network to leverage the relationships with
the affiliates and gain exposure alongside other
reputable iGaming brands.
Within its affiliate network, Income Access has
developed its very own Social Gaming Network.
A pioneering acquisition tool, the network is
dedicated to driving traffic to social casino and
gambling brands in the US and other global
markets. The Social Gaming Network continues
to evolve and provide media buy and affiliate
marketing services to drive player acquisition for a
growing number of leading social casino brands.
For the last 15 years, Income Access’ marketing
and analytics platform has constantly evolved
in parallel with the ever-changing iGaming
industry, and continues to strive to meet tomorrow’s
marketing goals today.
Contact details:
T: +1 514 849 8595
E: [email protected]
www.incomeaccess.com
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