SPORTSBETTING SOFTWARE
Using big data and a large pool of bookmakers
that are already signed to Managed Trading Services,
allows Betradar to model and price in a completely
different way to the market standard. Therefore,
Betradar now has the commercial ability to bear
100% of the trading risk, and this no longer makes
sports betting a volatile or risky proposition.
Live Channel
While part of our overall Betting Solutions, we
feel it is important enough to stand on its own.
For us this is all about providing a customisable,
live streaming solution for online, mobile and
retail sports betting offers to exactly fulfi ll your
customer’s demand for information, betting
stimulation and match visualisation. It’s an ideal
method to bring the excitement of live events directly
to your punters while increasing your turnover
potential. We currently support over 30,000 live
events per year. This means we can support live
sports during on- and off-peak hours with full
data and odds coverage that’s backed up with
an extensive and diversifi ed 24/7 media-rights
portfolio. Betradar’s Live Channel solutions are
always provided in combination with full Live Odds
Betradar’s Live Channel – the customisable live
streaming solution for online, mobile and retail
sports betting o ers
136 | Marketplace 2017/18
Sponsored by
coverage and Live Data Visualisation to take our
clients’ offering to the next level.
Content Solutions
Providing odds on as many markets as possible
comes as part of the challenge to visualise in-play
offerings in a user-friendly way. Punters are
becoming increasingly demanding and expect
even more entertainment from betting sites.
As with social media, when it comes to punters,
good, fast and relevant information is king.
Betradar’s content solutions cater for exactly this
need and provide customers with truly innovative,
entertaining and bet-stimulating live match trackers,
sports data widgets, pre-match and live statistics,
and live scores. All content solutions present
historical and live data in an appealing and intuitive
design; ensuring punters stay longer on your site
and generate more clicks and revenue. With the
right content – that is relevant and entertaining –
further betting activity can be stimulated. Whether
you prefer ready-made all-in-one solutions or
individually designed, custom-made solutions, our
innovative portfolio of sports visualisation tools can
be tailored to perfectly suit your needs.