iGB Marketplace Directory 2017/18 | Page 112

PAYMENT SOLUTIONS Criteria to assess when selecting an iGaming payment services provider As any iGaming merchant knows, choosing a reliable payment services partner is critical to business success. Payment providers act as intermediaries bet een endor and consumer facilitating e cient conversion of merchant transactions and ensuring a frictionless customer ourney. i aming operators must contend ith the di cult task of identifying the ideal payments partner hose o er combines capability ith back o ce functionality. M any providers offer the same, or similar services to e-Commerce merchants across the spectrum, neglecting the individuality of each client’s business and industry. Identifying key iGaming trends and proposing prospective payment solutions, international payments specialist ECommPay encourages merchants to approach the search for a payments partner carefully, critically, and comprehensively. Beyond checking that the payment services provider in question holds the appropriate licenses for operating in regions of interest, iGaming operators must assess the brand reputation of their prospective partners, as well as API capability. As recent years have witnessed a shift into cross-border, multi-device consumer activity, often financed by alternative payment methods, merchants looking to grow their business must ensure their future payments partner offers innovative solutions to meet the demands of the ever changing iGaming landscape. Direct acquiring iGaming operators, much like their customers, demand ease-of-use and convenience, though never at the cost of security. Though payment services providers who rely on partner banks can facilitate transactions, merchants looking for the combination of convenience and optimal security should work with a provider offering direct acquiring services. By fully controlling transactions, acquirers negate any potential risks before they have the chance to manifest, meaning that merchants enjoy greater control over their own financial flows without worrying about security breaches. Alternative payment methods and access to new markets New alternative payment methods are on the rise, conquering regional markets at an aggressive 112 | Marketplace 2017/18 Sponsored by