AFFILIATE MANAGEMENT SOFTWARE
efforts and optimising marketing ROI.
The Income Access platform provides the
ability to track and analyse multiple marketing
channels. These include the affiliate channel,
organic search (SEO), paid search (PPC),
mobile in-app, newsletters and email marketing
campaigns, media deals, print advertising
and other offline channels. Verticals currently
using the Income Access software to track and
optimise their acquisition of players include:
casino, poker, sportsbook, fantasy sports, online
horse-race wagering, bingo, skill games, social
casino and gambling products, mobile brands,
lotteries, binary options and forex.
The Income Access post-impression Ad
Serving tool provides operators with valuable
insight and direction regarding campaign
management, strategic targeting and display,
channel attribution and ROI. With access to
this information, iGaming operators are able to
evaluate post-view conversion paths and optimise
their marketing strategies accordingly.
Maintaining pace with global industry trends
and consumer behaviour, Income Access has
been quick to respond to the rapid increase in
mobile penetration over the last few years and
mobile gaming’s rising importance. Income
Access offers operators native app-tracking for
both iOS and Android through its proprietary
software development kit (SDK) and integration
with third-party platforms. Its app-tracking
solution allows operators and affiliates to gain
transparency on the performance of marketing
campaigns with native apps.
Alongside the technology is Income Access’
long-standing iGaming affiliate network,
containing membership of over 25,000 iGaming
affiliates across all major verticals. Operators
have the ability to join the Income Access
Network to leverage the relationships with the
affiliates and gain exposure alongside other
reputable iGaming brands.
Within its affiliate network, Income Access
has developed its very own Social Gaming
Network. A pioneering acquisition tool, the
network is dedicated to driving traffic to social
casino and gambling brands in the US and other
global markets. The Social Gaming Network
continues to evolve and provide media buy
and affiliate marketing services to drive player
acquisition for a growing number of leading
social casino brands.
For more than a decade, Income Access’
marketing and analytics platform has constantly
evolved in parallel with the ever-changing
iGaming industry, and continues to strive to
meet tomorrow’s marketing goals today.
Contact details:
T: +1 514 849 8595
E: [email protected]
www.incomeaccess.com
Sponsored by
Marketplace 2016/17 | 29