VIRTUAL SPORTS SOFTWARE
Kiron, the Leading Supplier
of Virtual Sports Games
When virtual sports made their debut in betting shops over ten years ago they
were seen by operators as a complementary product that would fill the dead
time between live sports betting events for customers.
S
ince then they have become central to
revenues in many jurisdictions, however,
accounting for between 10%-20% of
sports betting turnover on average.
Not only that, they have found a new audience
online where they appeal to sports bettors and the
growing number of casino customers looking for
a new type of entertainment.
In fact, thanks to much-improved graphics and
the growth into multiple sports variants, virtual
sports is now one of the fastest growing sectors
in the industry, attracting new devotees on a daily
basis.
Kiron Interactive is one of the world’s leading
suppliers of virtual games to both land based and
online gaming operators.
Using the latest gaming and animation
technologies, their aim has always been to
recreate the excitement of real sports in a virtual
world.
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They do so by employing a talented team of
in-house game designers, software developers,
graphic artists and animators. This ensures they
are always at the forefront of the latest gaming
technologies and market trends.
Their flexible and advanced gaming platforms
are helping to power the rapid growth of virtual
sports around the globe, as players bet online, on
the move and in gaming venues.
Of these players, virtual has a particular
resonance among the video game generation,
whose familiarity with graphical content has
allowed them to adopt it quickly.
This demographic has less and less time to
spend waiting around for the next live event,
which has led to a decrease in ante post betting in
recent times.
But virtual’s appointment to view format, with
an event scheduled every few minutes, minimises
down-time and the propensity for customers to
log-off when no live events are scheduled.
This is particularly the case on mobile
devices, where dwell times are much shorter and