iGB Marketplace Directory 2016/17 | Page 135

SPORTS BETTING SOFTWARE 360° one-stop shop provider. To put it simply, we are in an industry that requires constant innovation and highest reliability. This, we believe, can best be provided through integrated turnkey sports betting solutions that work seamlessly together. All of which is offered under the Betradar brand name where we have become the leading provider of live data services to the betting industry, offering products to suit every business from data collection through to fully managed trading services. The advantages of having all of this ‘under one roof’ to any operator is clear. It’s the power of our innovation that creates value for our customers and gives them an all-important competitive advantage – based on market insight, expertise and knowledge sharing. There are six solution pillars that we at Sportradar (and within our Betradar brand name) believe are essential for a successful bookmaking operation: Flexible Betting Solutions For us they must provide everything needed to create and manage your sports betting offer. This is especially important in today’s increasingly competitive market where it is essential to keep operational costs as low as possible. At Betradar our Betting Solution comprises all the necessary services to run a successful bookmaker operation, such as fixtures, results, odds compiling, trading tools, inrunning services, front-end content solutions (including statistics, live scores and live data visualisation), live streaming and innovative gaming solutions. Our comprehensive Live Betting Sponsored by Solutions, in particular, are designed to be as secure and reliable as possible. Especially as our round-the-clock coverage amounts up to over 20,000 live events each month for 20 sports – including over 65,000 live tennis matches a year. Managed Trading Services Speaking of our Managed Trading Services, it’s all about externalising labour-intensive tasks and dealing with them efficiently and cost-effectively. This service puts our experts in global betting markets to work for our clients and enables them to completely or partly outsource their trading – all conducted by Betradar‘s highly experienced and commi tted trading analysts, who administer the entire process, providing our clients with the largest and most competitive sports betting offer for both pre-match and live betting. Various configuration options enable operators to be as competitive as they wish to be on any granular detail. All bets are validated in real-time for acceptance/rejection based on a series of validation and risk criteria ensuring that operators only accept bets that should be taken. This, in combination with Betradar’s Managed Trading Services – The tailor-made risk management solution Marketplace 2016/17 | 135