SPORTS BETTING SOFTWARE
The 360° one-stop shop
provider for betting and
gaming operators worldwide
F
or betting and gaming operators
looking to take advantage of the
seemingly unstoppable rise of in-play
and mobile betting, the time has
never been better. Not only are multiple
distribution channels providing ease of
access to online betting, but changing
consumer behaviour is becoming more
‘mobile-based’ and ‘always online’. And,
of course, the potential for substantial
profit is steadily increasing. As today’s
bookmakers can offer literally thousands
of live betting markets on sports events
around the world – the operator who has a
truly holistic, cost-effective solution is the
one that will stay ahead of the pack. Take for
instance the monthly coverage that Betradar
provides: during 2016, Betradar will cover
around 200,000 live betting games and will
further expand this figure to over 250,000
events – with over 500 different odds types.
And Betradar’s Live Odds have proven
to generate profit margins above market
average. The odds themselves are calculated
using three factors: mathematical modeling,
live trader information and our complex
market monitoring.
We are also the only supplier in the
market that controls the entire chain
of its in-running offer – from the data
collection at the venue right through to the
compilation and delivery of odds, including
all necessary risk management tools. Today,
we have a team of over 150 live traders,
mathematicians and highly specialised IT
experts working on our live betting services,
134 | Marketplace 2016/17
Sponsored by
enabling us to provide our clients with
unrivalled quality. We have specialised
and dedicated teams for the collection and
validation of sports and betting-related
data around the globe. The matches are
covered directly from sports venues and
by TV allowing operators to trade almost
any major live event in the world. Live
sports data covered from sports venues are
collected by a global network of more than
5,000 highly trained, quality-controlled
data journalists. All data are securely
delivered in real-time and seamlessly
integrated into the customer’s businesses.
An experienced Quality Assurance Team
constantly validates fixtures, live scores
and results by monitoring the input from
our data journalists. Each match is closely
monitored: up to four people are involved
in the administration and supervision of
one match and a match supervisor is in
constant communication with our data
journalists, the odds administrator and the
customer. Thanks to our in-house developed
technology, we can provide an extremely
fast, accurate and secure data transmission
via multiple software applications for
desktop computers, laptops and mobile
devices. This advanced set-up allows us to
offer a complete product portfolio along the
entire value chain for live sports data.
It is this level of focus and dedication
that has helped Sportradar become a global
leader in understanding and leveraging the
power of sports data and digital content. It’s
also why our strategy is to be the industry’s