iGB Marketplace Directory 2016/17 | Page 129

Software Gaming xxx xxx Social Gaming Software Mobile GamingSocial Mobile Gaming Gaming Software White Label Income Access Wikibetting ntube Greentube cess Group Income Access Group ss is interactive The Income Access White obal Income Access hasGreentube, been a the global interactive unit of NOVOMATIC, is athe leading eIC,growth of is a leading Label software is leader iGamingandoffers developer supplier iGaming pplier of in in the mobile Wikibetting a of range of isition leading multi-channel solutions for the Internet and s. Greentube is space since 2006. With the Social devices. betting solutions that gubsidiary following the mobile As the industry acquisition tracking and of the steady growth of native trendsetter in developing state of can be tailored to Operators up. Greentube’s Social Gaming reporting technology. The the art mobile games, Greentube apps and shift in customer omni-channel specific requirements. platform designed to continues tois improve the overall s the convergence preferences and behaviour, visual experience, strongly focusing Wikibetting is the first P2P meet the needs of the and land-based the mobile portfolio. All mobile Income Access has on recognised social betting platform to the be diversified product connects iGaming industry, with casino games were successfully theSlots, need for a mobileClassic licensed the Malta Gaming developed and implemented based marketers ability toby track and report ortsbook, Live on HTML5the technology. Greentube’s tracking solution. Through Authority under a class 4. rtners WP Reloaded multiple brands, verticals, industry leading omni-channel development and Social of its SDK sedinGaming, need technology allows the convergence platforms and territories. olutions, Bingo, integration with third party mobilemission of online, and land-based WikiBetting’s is to y, targeted These verticals include games. suppliers, the Income Access the fun and re-introduce provides casino, poker, sportsbook, to track Contact: social aspects into iGaming, y forplatform has evolved fantasy, lottery, forex, Gernot Baumgartner ner and report the performance of we are dedicated to delivering performance Head of Marketing and Salesbingo horse-race wagering, g and Sales mobile app and web products, products that harness the xxx E: [email protected] capitalise on be.com and social gaming. T: +43 1 of 90to 171 enabling acquisition power social media tools, monetised USplayerSocial Gaming Software www.greentube.com com be optimised. allowing operators to tap into Social Gaming Software Gaming White Label The technology has evolved a new demographic of players, to now track all acquisition Within the company’s and further grow their product g operators channels offl ine, online and Wikibetting ccess Group Income Access Group multi-channel acquisition offering and player database. cial gaming mobile, including display, tracking platform, operators fit from the organic search, pay-percan create and optimise The platforms not only tap into hensive click (PPC), offline print campaigns by product and a new demographic of players, tracking and media, social media, device, as well as measure but offer your players a traditional ss is campaign performance Theliate Income Access mobile White affi marketing, customised betting approach, eholders have e growth of Label software is the web and native apps. alongside webwhere they can literally “Bet ng for the lasttraditional Wikibetting offers a range of uisition in content. leading multi-channel based On Anything”. The revenue ncludes the Social betting solutions that g following the acquisition tracking and iGaming operators can opportunity for the Operator is k customers can be tailored to Operators Social Gaming reporting technology. The leverage the built-in Affiliates can also benefit by risk free. completely Facebook, specific requirements. platform is designed to Income Access Ad Serving promoting native app products and native Wikibetting is the of first P2P meet the needs the product to optimise as well as use theirThe ownintegration apps is a seamless perators also social betting platform to the be connects iGaming industry, marketing campaigns, drive traffic to affiliated streamlined process,with which affic to sources, licensed by the Malta Gaming marketers ability to track and report track in-app marketing sites, while maintaining full can be either a standalone marketing Authority brands, under a class 4. rtners multiple verticals, efforts, measure setup orand integrated into your visibility on the performance strategic s in need platforms and territories. customer attribution across current core platform as a of their mobile-specific or greater WikiBetting’s mission is to y, targeted These verticals include all marketing channels. product addition. campaigns. formance. re-introduce thesportsbook, fun and provides casino, poker, social aspects into iGaming, y for Contact: fantasy, lottery, forex, More Information: Contact: we514 are 849 dedicated to delivering performance +1 8595 horse-race wagering, bingo 95 T: [phone] www.wikibetting.com products that harness the capitalise on [email protected] and social gaming. E: [email protected] E: [email protected] meaccess.com power of social media tools, monetised US T: [phone] incomeaccess.comincomeaccess.com s.com allowing operators to tap into The technology has evolved a new demographic of players, to now track all acquisition and further grow their product g operators channels offline, online and offering and player database. cial gaming mobile, including display, 2016/174 | 5Marketplace 4 | Marketplace 2015/16 2015/16 efit from the Marketplace organic by search, pay-per2015/16 Sponsored The platforms not only tap into ehensive click (PPC), offline print a new demographic of players, d tracking and media, social media, but offer your players a traditional affiliate marketing, mobile customised betting approach, eholders have web and native apps. xxx SOCIAL GAMING SOFTWARE SEO/SEM Social GamingServices Software Social Gaming Income Access Greentube Cozy Games Income Access A B2B social casino marketing Founded in 2005, by a team Income Access delivers platform, enables of gamingGreentube industryPro veterans, search engine optimisation casinos to connect with their Cozy Games has emerged players andthe players to connect with (SEO) search engine as oneand of top innovators thethe casino brand.today. This casinoin industry We marketing (SEM) services focused approach puts a powerful pride ourselves on game to gaming organisations player retention and acquisition development and delivery with inwant the hands of gaming that to stand out,80 drive atool product suite of over plus decision makers. Greentube Pro games which include bingo, targeted paid and unpaid provides NOVOMATIC games as classic and video slots, table (organic) traffic and improve well as third-party content. Unique games, scratch cards and features, such as direct-to-player customer conversions. network jackpots. marketing, draw players back to the casino through seamless Contact: integration with itsare loyalty program. These activities part of T: [phone] a larger portfolio of digital E: [email protected] Contact: E: [email protected] marketing services offered Gabriel Cianchetto www.cozygames.com President of Access, Market Development, by Income including North America display advertising, social E: [email protected] media, mobile search T: +1 917.886.1355 (USA) www.greentubepro.com marketing, email marketing and content creation. Gaming Group Cozy Games TheNYX Income Access SEM specialists work with partners to identify website strengths and weaknesses and examine industry competitors and best NYX Gaming Group practices. SEO Founded inCombining 2005, comprises by a team NextGen Gaming and veterans, NYX of gaming industry with paid search (PPC), link Interactive, headquartered in Cozy Games has emerged building and content Las Vegas offices increation, London, as one of with the top innovators Stockholm and Sydney; providing Income Access’ SEM We team in the industry today. flexible gaming solutions to pride ourselves game creates tailoredon marketing some of the largest World Lottery development and delivery with strategies that boost online Association members and80 gaming a product suite of over plus operators across the globe. brand exposure and improve games which include bingo, classic and video slots, table site authority and reach. NextGen Gaming is the industry’s games, scratch cards and leading platform agnostic network jackpots. provider Contact:of engaging and entertaining repeat play slots, Contact: T: +1 514entertainment 849 8595 for providing T: [phone] E: [email protected] players and profits for operators E: [email protected] across Online, Mobile, Social and incomeaccess.com E: [email protected] land based verticals. www.cozygames.com Contact: David Johnson E: [email protected] www.nyxgaminggroup.com www.nextgengaming.com White Label & T Income Income Access has pioneered the growth of targeted acquisition in social gaming since the launch of its Social Gaming Network in 2013. The network connects performance marketers and media partners with operators in need of highquality, targeted traffic. It also provides an opportunity for affiliates and performance marketers to capitalise on previously un-monetised US traffic. The Income Acces software is the lea channel marketin technology. The p designed to meet the iGaming indus ability to track an performance of ca various brands, ch and creative. . It a to track, report an performance of d and products with including casino, fantasy, lottery, fo wagering, bingo a The technology ha provide intelligen marketing campa marketing, displa pay-per-click (PP media); mobile ca mobile web and n and more traditio campaigns (i.e., p PR). With its in-d users of the platfo the lifetime value customers and se determine the RO A N A LY S I N G B R Social gaming operators within the social gaming network benefit from the same comprehensive reporting and tracking software that traditional iGaming stakeholders have Business’ been leveraging for the lastiGaming 14 years. This includes the ability solution foriGaming all your so operator to track customers acquired leverage the postvia social media, mobile needs. It’s the first Serving feature to web, and native apps. These campaign and me iGaming industry yet operators also access key attribution across channels. With fle traffic sources, performance schemes, compan marketing insights and customers to app strategic frameworks For further informa and offer compen for greater campaign that are relevant t performance. undertaken, be it Contact: T: [phone] E: [email protected] incomeaccess.com account, make a d bet or generate re Contact: T: [phone] E: inquire@incom incomeaccess.com A N A LY S I N G B NYX Gaming Group Sponsored byMarketplace 2016/17 | 5 NYX Gaming Group comprises NextGen Gaming and NYX Marketplace 2016/17 | 129 Mark iGaming Business