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“ The lion ’ s share of our [ online ] audience is 21 to 27 years old . I think that bodes really well for the future prospects of Penn , both online as well as in our brickand-mortar casinos ”
JAY SNOWDEN , PENN NATIONAL GAMING
Pointedly , Snowden also noted the demographics differences brought by omnichannel success . “ If you look at the online offerings , our customer mix is a lot younger ,” he said . “ The lion ’ s share of our audience is 21 to 27 years old . I think that bodes really well for the future prospects of Penn , both online as well as in our brick-andmortar casinos .”
He went on to highlight how the Barstool-branded retail sportsbooks located in Penn
National casino properties were not only driving sports betting market share but also helping drive land-based casino market share . “ Just bringing in all of these younger customers , we ’ re really thrilled about what we see there ,” he added .
He went on to say that “ this was the nice thing about having this omnichannel approach where you control and own 100 % of it .” “ We just want to get people into the ecosystem ,” he suggested .
“ So , you can invest in your core business , you can invest in standalone on-premises , you can invest in digital media , and as long as it widens the funnel and brings more people into the ecosystem , we just want to keep them there , and we ’ re confident we ’ re going to be able to drive really healthy margins in all aspects of our business . So , we really don ’ t care where people decide to spend the majority of their time and wallet with us .”
October 2021