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Market Monitor Executive summary
Executive summary
WELCOME
GETTING MENTIONS
The US gaming sector has not only embraced the potential of sports betting and igaming in recent years , it has also wrapped its arms around the potential to leverage existing loyalty programmes into new products and also entice customers coming the other way to visit land-based gaming venues for the first time . Across the sector , omnichannel is now being embraced as never before , marking a step forward from what we knew previously about how customers interact in both offline and online .
ENGAGEMENT LEVELS
This embrace changes the way gaming operators are thinking about their businesses , as omnichannel not only means capturing existing levels of play but also leads to an uptick in engagement and ultimately revenues . This extends beyond merely replicating content and is leading operators to look at how to extend their interaction with the consumer across different platforms and multiple environments .
CASHLESS GAMING
Central to this will be payments and the rise of cashless gaming . Cashless is also potentially the route to greater engagement with differing demographics , particularly younger cohorts that are attracted to gaming venues through the advent of the wider sports betting franchise in the US .
ENTER THE METAVERSE
How omnichannel develops from here will be instructive . More than just adding sports betting and online gaming to already existing loyalty programmes , the omnichannel future will involve more immersive and seamless experiences as the gaming floor more clearly merges with its online equivalent . iGB Market Monitor