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Market Monitor The UK
March 2019 was something of an outlier . The trend line shows steady growth and indeed , overall growth between the years ending March 2016 and March 2020 was 34 %.
This last figure is an almost exact match for the gaming market . For the purposes of this report , we have added together the figures given by the Commission for casino and bingo .
The five-year growth rate was 35 %, with average yearly GGY growth of 7.8 %. It should be added , however , that as is shown by the percentage year-on-year growth rate in Chart 5 , the growth rate is clearly slowing . This is to be expected in a maturing market .
Chart 2 : UK betting turnover Apr 2015-Mar 2020 (£ bn )
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Chart 3 : Betting GGY Apr 2015-Mar 2020 (£ m )
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Apr 19- Mar 20
THE SPORTS BETTING MARKET |
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margin changes for the major
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Apr 19- Mar 20 |
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Football
Football is the biggest sport in the UK , accounting for 48 % or £ 1.13bn of GGY . Next comes horseracing , with 28 % or £ 653m , and then tennis at 10 % or £ 117m in GGY ( see Chart 6 ).
Unsurprisingly , football ’ s GGY performance over the past three years has mirrored that of the overall market .
The inverse relationship between turnover and GGY in the past two years is once again highlighted when we compare
Chart 4 : Gaming total GGY Apr 2015-Mar 2020
4,000
3,000
2,000
1,000
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Apr 15- Mar 16
Source : Gambling Commission
Apr 16- Mar 17
Apr 17- Mar 18
Apr 18- Mar 19
Apr 19- Mar 20 iGB Market Monitor