“ If you have a market becoming regulated with too many restrictions for advertising, basically you’ re hurting channelisation, and you are aiding the black market”
Luiz Felipe Maia, Maia Yoshiyasu Advogados
“ I think the current regulations are sufficient in protecting people, and they are coherent with this stage of the market, because Brazil has just become regulated,” the lawyer tells iGB.“ When you have a new regulated market, it’ s important to allow the regulated operators to advertise and to become known to the public, so that you can drive the public to those regulated operators. I think it’ s [ important ] that we don’ t have that many restrictions, such as in other regulated but more mature markets.”
Fellipe Fraga, chief business officer at licensed operator EstrelaBet, agrees the current regulations are sufficient.“ I believe it’ s enough,” Fraga says.“ Most important is to have a conscience.
The politicians and other regulators
understand that the market is OK [ as it is ], and all the world is doing [ online betting ], so we can also advertise.”
On the other hand, Betsul CEO Fernando Garita is keen for the advertising regulations to be more clearly defined. Garita is calling for clarity
and consistency from the SPA:“ A better balance is needed – one that enables responsible messaging without stifling legitimate commercial activity.”
ENFORCEMENT SHOULD BE THE PRIORITY
While the licensed sector is generally content with current ad restrictions,
many stakeholders are urging stricter
enforcement to be applied, especially
iGB L! VE 2025 • ISSUE 138 • 61