|
Fig 5 Average spend per user in 24Q4
£ 346.43
£ 169.62
£ 61.52
|
£ 549.79 |
£ 1144.15 |
|
“ There is a clear relationship between the number of operators a player is active with in a quarter and the spend per operator” |
1 operators 2 operators 3 operators 4 operators 5 + operators
Fig 6 Percentage breakdown – users by number of operators
5 + operators 8.62 % 1 operators 20.35 %
2 operators 7.13 %
3 operators 4.28 %
4 operators 59.62 %
person spends( Fig 5) and how many operators they spend it with( Fig 6).
Spend here is net deposits( in other words, deposits minus withdrawals at individual operators). It does not take into account funds left in wagering accounts. This graph shows why share of wallet is the key battleground for operators.
As you can see there is a very obvious correlation. There is a clear relationship between the number of operators a player is active with in a quarter and the spend per operator. The more operators, the higher the spend per operator.
This implies that players open accounts when they want to play more; they don’ t play more with their existing operators. Another striking finding is that nearly 60 % of players have four active accounts in the same quarter, whereas only one in five are singleoperator loyalists.
CHARLES COHEN is the founder and CEO of safer gambling platform, Department of Trust. A career entrepreneur, in 1998 he founded digital currency beenz. com. Probability plc, which pioneered real-money mobile gaming, followed in 2003 and was sold to IGT in 2014. Charles stayed to lead IGT’ s mobile solutions and roll out of US sports betting before leaving to start DoT in 2021. iGB L! VE 2025 • ISSUE 138 • 51