“ I get the impression that some players in the industry are trying to fight the competition through politics here, and I would say that’ s not wise”
“ I get the impression that some players in the industry are trying to fight the competition through politics here, and I would say that’ s not wise”
Helmut Becker, Zeal Network
“ I get the impression that some players in the industry are trying to fight the competition through politics here, and I would say that’ s not wise,” Helmut Becker, longstanding CEO for German lottery provider Zeal Network, tells iGB.
“ They should focus on innovation in their own business. I do think generally speaking there’ s an opportunity for more innovation in our industry.”
Becker laments the slow uptake of online lottery offerings.“ The internet penetration in the lottery industry is relatively low, particularly in Germany where we are at 25 %,” he says.
He goes on to compare the sector to other entertainment offerings like concerts, or even transportation services that offer tickets online for trains and buses.“ Those industries have much higher rates of digital penetration. I see tremendous growth potential in the lottery industry converting from offline to online. There’ s this continuous optimisation in ecommerce best practice [ that we could learn from ].”
WE’ VE SEEN THIS RESPONSE BEFORE
Zeal rode the wave of lottery betting( or lottery brokerage) solutions as the novel opportunity arose in 1999. Operators like Zeal offered players a chance to purchase resold lottery tickets and participate in mammoth jackpots based on a new licensing framework.
In the beginning of this wave, operators were heavily scrutinised and many called for new regulations to clamp down on the spread of these
iGB L! VE 2025 • ISSUE 138 • 43