“ Races represents not just a promo tool but a dynamic approach to reimagining player engagement ”
INDUSTRY INSIGHT
DRIVING PLAYER ENGAGEMENT WITH EVOPLAY RACES
The Evoplay Races promo tool offers a practical solution for tackling player churn , fostering engagement and driving measurable results for igaming operators , writes Anton Gyria
Player retention is a critical challenge in igaming , with up to 55 % of players leaving platforms within the first year . The demand for engaging and dynamic gaming experiences is higher than ever , and the Evoplay Races promo tool was created to meet this need head on .
Races combines competitive gameplay mechanics with customisable features , enabling operators to offer players an interactive and rewarding experience . This promotional tool takes the best from tournaments and quests , allowing players to climb leaderboards , compete for prizes and track their progress in real time , resulting in higher player engagement and significant increases in retention and revenue for operators .
A CUSTOMISABLE SOLUTION
Evoplay Races stands out for its flexibility . Operators can tailor everything – game selection , prize structures , duration , and branding – to align with their audience and goals . This adaptability ensures Races resonates with diverse player bases , enhancing satisfaction and fostering loyalty .
“ Races represents not just a promo tool but a dynamic approach to reimagining player engagement ”
ANTON GYRIA is the head of account management at Evoplay . With a strong focus on client success , Anton has played a key role in delivering innovative tools like Races , designed to address player retention challenges and boost operator performance . He has over six years of igaming expertise under his belt .
For players , the competitive and fast-paced nature of Races adds an adrenaline rush to the experience . Real-time leaderboards , clear goals and enticing rewards create a sense of accomplishment that keeps players returning .
Several key factors make Races so effective . First , the incorporation of gamification elements like missions leads to longer play sessions . Second , the analysation of player behaviour allows to tailor offers that resonate and enhance retention . And third , competitive elements such as leaderboards motivate players to stay longer .
Operators using Races have reported noticeable improvements in key performance indicators , including a 25 % increase in retention rates , significantly extending the player lifecycle , and successful reactivation of dormant players .
THE ROAD AHEAD : CONTINUOUS INNOVATION
Evoplay continues to enhance Races with features inspired by operator feedback . Upcoming updates include social elements such as team-based competitions and additional customisation options , ensuring the tool evolves alongside market needs .
Races represents not just a promo tool but a dynamic approach to reimagining player engagement , making it a must-have for operators looking to thrive in a highly competitive industry .
COMPANY PROFILE
• NAME EVOPLAY • FOUNDED 2017 • SECTOR ONLINE CASINO
• WEBSITE EVOPLAY . GAMES • LINKEDIN LINKEDIN . COM / COMPANY / EVOPLAYGAMES
ICE 2025 • ISSUE 137 • 35