“ Africa continues to go from strength to strength . We now have a footprint of seven regulated countries with a very healthy pipeline [ of new opportunities ]”
every day looking forward to the next challenge ,” he says of his colleagues .
“ We ’ re lucky to have a brilliant team that have an unrelenting focus on our customers . In this industry you have to eat , sleep and breathe the customer journey and that is what we do 24 / 7 .”
A long-serving team means there ’ s an experienced and dedicated group of executives setting the tone . Menashe has been at Super Group since the early days , when what was then Betway Group acquired his marketing , CRM and technology business Win Technologies in 2011 .
His executive team has equally impressive staying power . President and chief commercial officer Richard Hasson has been in position since 2012 , while CFO Alinda van Wyk joined in 2007 .
That longevity makes for an effective unit . “ The complicated part of any CEO role is it ’ s your job to make the hard decisions ,” Menashe explains . “ Indecision is your enemy . We ’ ve been in the industry for over 20 years ; we ’ ve
Neal Menashe
“ Africa continues to go from strength to strength . We now have a footprint of seven regulated countries with a very healthy pipeline [ of new opportunities ]”
Neal Menashe CEO , Super Group seen a lot and have experienced most things this industry can throw at you .”
It hasn ’ t bred complacency though ; rather it has increased the team ’ s desire to win , he adds .
AFRICA EMERGING AS A CRUCIAL REGION
That winning mentality is critical as Super Group competes globally . With a foot in almost every market , in Q3 its Africa and Middle East segment in particular stood out . North America ’ s contribution was the largest in the first nine months of 2023 , but Africa and Middle East followed with revenue of € 298.3m .
“ Africa continues to go from strength to strength ,” Menashe says . “ We now have a footprint of seven regulated countries with a very healthy pipeline [ of new opportunities ].”
A breakdown of revenue by region for the 2023 financial year isn ’ t live yet . However , Menashe expects to set new records for African customer numbers , deposits and net gaming revenue .
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