“ A company needs to have data , the more data the better , to make the most of the AI . Once a company has the data , then the future opens up ”
automation changes the nature of the trading desk .”
AN EXPLOSION OF EVENTS
Even without the enhancements being spoken about by both Sportradar and Genius Sports and , by extension , taking place across all sportsbook operations , those working on the sportsbook backends across the industry know how much the nature of the challenge has changed in recent years .
“ Just the explosion of events is immense ,” says Tom Holland , product director at Genius Sports . “ You can ’ t manage hundreds of thousands of events per year manually .”
Small at Sportradar points out that the company ’ s managed trading systems sportsbook product itself deploys the technology provided by VAIX . Bought in
“ A company needs to have data , the more data the better , to make the most of the AI . Once a company has the data , then the future opens up ”
Darren Small , Sportradar
2022 , VAIX provides AI learning across the 60 million daily transactions that take place over more than 60 sportsbooks .
“ When you have that many transactions taking place on the platform , it is easy to see why we ’ re adopting machine learning ,” Small adds .
AI ALCHEMY
Enter automated odds calculation . The promise of both Alpha Odds and Genius Sports ’ Edge product is that with this data to hand , the possibility is there to use the data to manipulate margins . Such products offer the prospect of managing an entire offering in order to maximise returns .
“ We can adjust the prices that a client is offering to their customer base to reflect the client ’ s financial position and their liabilities and subsequently improve
iGB L ! VE 2024 • ISSUE 136 • 31