EVERYMATRIX
€ 0.14
Average bet size for top 20 games on SlotMatrix in Nigeria
14
Average sessions per player per 90 days for top 20 games on SlotMatrix
69
Average number of bets per session on top 20 games on SlotMatrix boosted considerably . This increase will be driven by more online casino brands , more vendors and a far greater range of content .
HOW TO GROW MARKET SHARE IN THE COUNTRY
Tailoring content to local tastes and behaviours is paramount for success in Nigeria . Get this right , and the market will hold great potential . As things stand now , however , operators also need to consider content localisation in terms of game mechanics and size .
They also need to opt for a mobile-first strategy to ensure audiences enjoy the best possible online casino experiences . Of course , the constraint here is the market ’ s technologically limited framework . However , if you focus on that now , you will also be preparing for the market of tomorrow .
Our SlotMatrix experts can help operators aiming to launch in Nigeria or expand operations . We will help develop the optimal content mix to drive early revenues and capture instant market share .
“ Tailoring content to local tastes and behaviours is paramount for success in Nigeria . Get this right and the market will hold great potential ”
Stian Enger Pettersen
EVERYMATRIX
See all of the EveryMatrix Slot Trumps series on iGamingBusiness . com
UNDERSTANDING THE NIGERIAN PLAYERS
As the industry ’ s largest igaming aggregator , EveryMatrix holds the data and access to early-stage player behaviour trends . This information helps our partners understand player preferences and cultural nuances before entering new markets .
Nigeria , of course , is a key example of this . Access to this data is vital as it can throw up some surprises – Asianthemed games are among the top five most popular themes in the country , for example , alongside Animals and Fruits .
In markets such as Nigeria , flexibility is crucial as player behaviour and trends rapidly evolve . Remaining agile to capitalise on the market ’ s opportunities should involve continuing to adapt your content offering .
You should also think about how to add more layers of excitement and fun for local audiences . Gamification is a great example . Player engagement with gamification tools such as tournaments and tiered challenges are easy wins for acquiring more local players .
iGB L ! VE 2024 • ISSUE 136 • 29