“ Based on the fact that customer expectations are getting more and more complex , our industry – like almost any other industry – has to rethink its engagement and retention strategies ” experiences and unlocking the potential of machine learning technology .
To be more specific , we deliver predictions and recommendations for product and CRM teams to engage with customers on a highly individual basis , following the goal to run a healthy and sustainable business .
Having been in the industry for over 20 years and seeing the changes that new technology constantly brings to our daily work , I believe the future belongs to slim , data-based , auto-CRM and product managers who understand the value of combining their creative work with new tools and services based on AI and machine learning .
A machine will never invent a new campaign or product feature ; ideation will continue to be in excellent hands with humans . At the same time , finding the optimal point of operation based on multiple factors and dimensions is where machines excel .
Getting support for optimisation and exploitation by machine learning , while we as humans can focus on creating new ideas and features , seems an obvious and valuable development for me . This approach speeds up the learning curve of any gaming operation massively .
WHAT COMES NEXT ?
With new technologies flooding the market , this year is going to be one of great change for the igaming industry . But for anybody looking to enter the igaming or tech space in 2024 , be ready to become part of a fast-moving , growing and competitive environment at the forefront of innovation and digitalisation , with many opportunities to learn and progress – personally and on a career level .
Once in , look out for people who support you and who you can support . Be solution-oriented and help solve problems for your superiors . Change the workplace if you don ’ t feel the culture is right for you – there are plenty of different work environments within the industry .
Consider your strengths and values and look for a fitting employer . Make meaningful connections wherever possible and look out for role models you find inspiring . Speak up for yourself and don ’ t wait to be chosen – this is especially true for introverts !
The intersection of gaming and tech is an exciting and creative place to be in . From a data scientist ’ s perspective , with such a large amount of data available to work on , we ’ re living the dream .
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