“ There ’ s a home for every sports bettor , depending on their preferences ”
pitch or drive – which Nerenberg says is akin to SGPs .
“ Micro-betting is similar in that the demand is high and it is technically challenging to offer . Accurately pricing micro markets and keeping them available throughout the game is a necessity . We ’ ve been solving that problem , but there ’ s always room for improvement and differentiation .”
Nerenberg also thinks there ’ s more room for context when players engage with a bet . “ Let customers make educated decisions by providing statistical trends , the current in-game situation , etc . It ’ s difficult but necessary for a high-quality in-play experience .”
OFFERING SOMETHING TRULY DIFFERENT
Travis Geiger , co-founder of WagerWire , is determined to change sports betting even if it is , as he puts it , “ one couch at a time ”.
“ There ’ s a home for every sports bettor , depending on their preferences ”
Derek Stevens , Circa Sports
He posits that the current social elements of sports betting – in-app groups , chats etc . – aren ’ t enough . The core offering isn ’ t doing enough , either . “ So many books are just spreadsheets with a different colour scheme ,” Geiger says , “ and people are catching on .”
WagerWire aims to solve this issue by allowing people to buy or sell bets in whole or in part . “ We ’ re giving people the opportunity to play sports betting like a stock or crypto ,” he says . “ It ’ s an asset . Tickets at big books get screenshotted and tweeted . Bettors are asking their community ‘ Should I cash out ? Do you like this bet ?’ and books aren ’ t invited to the conversation .” By treating bets more like a market , WagerWire brings operators in on those community moments and takes things a step further , allowing users to buy or sell portions of their bets .
TAILORING OFFERINGS TO YOUR CUSTOMERS
Shifting gears to the supplier side , OpenBet ’ s vice-president of platform products Sam Depoortere identifies one game-changer for sportsbooks .
“ Customisation ,” he says . “ There are a lot of white label sportsbooks live
ICE LONDON 2024 • ISSUE 135 • 49