Three or four games make approximately 80 % of the gross revenue
“ Simplicity had to be at the core of the experience offered . We combined different components to produce a game that delivered fast action , social interaction and the ability to win big money from small stakes ”
Three or four games make approximately 80 % of the gross revenue
Simplicity is key to player satisfaction
RTP is remarkably high , surprisingly
“ This trend towards communityoriented gaming is growing , and Maverick is perfectly positioned to meet this demand ,” Ratcliffe continues .
“ Our appeal lies in the ability to provide a communal and interactive platform , attracting players who enjoy the communal elements of a crash game . It makes it an ideal choice for players looking for a more inclusive gaming environment .”
Tsutskiridze agrees . “ Players can experience Aviator together , sharing the excitement . Traditional slot games simply don ’ t offer this kind of social community gaming experience and this is what sets Aviator apart and why it has become such a phenomenon .”
The second big element , and a big reason for the success , is the wealth of sports fans available to convert .
Koeberl and his BetGames team are certainly going to make this a core focus .
“ We see a massive overlap with crash games in our existing portfolio and a lot of interest in sports-heavy markets . It ’ s similar to the bet slip in terms of the mechanics and that has great appeal to the average sports bettor .
“ It ’ s the perfect fit for us given we position ourselves as a gateway
“ Simplicity had to be at the core of the experience offered . We combined different components to produce a game that delivered fast action , social interaction and the ability to win big money from small stakes ”
Giorgi Tsutskiridze , Spribe
between sports and gaming . We can put our stamp on it as we do with so many of our products being relatively niche .”
LOW SPEND , EXTENDED PLAYER ENGAGEMENT The final , and perhaps most interesting , element of crash games is the counterintuitive RTP .
Aviator , for example , has a huge RTP of 97 %, which is considerably higher than many slots . If it ’ s so high , how is proving to be such a revenue-driver for operators ?
“ The higher the RTP , the more money players can win ,” Tsutskiridze explains . “ While this might sound a little counterintuitive for operators , the better the experience the player has , the more they play the game and the more players overall that engage with it .” He certainly sees that as a key differentiator in the market .
“ Thanks to the unique experience Aviator provides , and the marketing tools we make available to operators , the volume of wagers going through Aviator is unrivalled .
“ For many operators , it ’ s actually the highest generator of GGR of all the games in the lobby .”
ICE LONDON 2024 • ISSUE 135 • 25